15 Years of Silliness

The planner that we have typically received as gift, and sometimes bought, and most often used over the years is called the Franklin Planner. It entered the market in 1997 (details here). Safely, it has been more than 15 years. And very safely, and sillily, we have also used it for years together.

The other day, 5th Oct, I called an old friend on his birthday. He asked me what have I been upto and I shared some details about launching this planner called Cockpit.

His immediate response on hearing the word 'planner', "Annual diary na! Woh joh gift mein milti hai... Woh toh rough-pad ki tarah use karta hoon!"

I couldn't agree more. Personally, while I could never plan with it, I never used it as a rough-pad either. But I've seen a lot of people in my family, and among friends, use such 'planners' as rough-pads. Sometimes, going well beyond the year that it's meant for.

And yet, one has to wonder that, for years, businesses have continued to gift the same thing over and over again. Not their fault, there really was nothing available. The word 'Planner' sounded good. Leather covers looked good. The binding technology has improved. So calling the 'leather-bound papers' a 'planner' seemed perfect, irrespective of the fact that it didn't work like it needed to.

So here's CELEBRATING 15 YEARS OF SILLINESS. Cheers!

If you relate to what I have written, you might want to check Cockpit Planner. If you receive planners as gifts you might want to inform your gifter about Cockpit :). And if you buy one every year, like I used to, you've got an option which will do the job for you, every single day.

Cockpill! That's not Viagra!

Cockpill?!?! Oops! That's quite viagrammatic! :)

So I am finding out from friends that while recalling and noting down tasks has become really easy, they don't remember to check the Cockpit App screen so regularly. :)

Even as we were developing the app, we mulled over this possibility. For Cockpit (or any planner of the same league) would deliver best when referred to fairly regularly.

My suggestion to these friends has been doctorly. Open Cockpit once after brushing teeth, once on reaching the office desk, once after lunch and once with the evening tea.

So if forming that habit is the biggest issue in getting users to make the best use of Cockpit, the name could as well have been doctorly. But that would be promoting a solution for erectile dysfunction instead of one for a habitual function. ;)